Marketing

• Direct marketing (producer’s home)
• Tourist farm sale
• Sale in local guesthouses

The Upper-Savinja Valley is visited by more than 150,000 tourists annually.

Želodec sale on tourist farms is a valuable market niche.

Objectives of Market Policy

• Taking advantage of the benefits of acquired brand protection.
• Development of uniformed production technology, product controlling and labelling.
• Organized offer, ensuring constant quality and offering consumers / tourists useful information about the product’s quality, authenticity and ecological friendliness.
• Increasing economic interest of producers for supplementary production on farms.
• Technological and economical education of producers.